JetBlue will provide access to the NBA League Pass on many of its flights

NBA League Pass - OTT product

Live NBA games will be available as part of the in-flight entertainment in a number of airlines, starting with JetBlue. This follows a partnership between the National Basketball Association (NBA) and in-flight connectivity provider Viasat.

The multi-year partnership will see the NBA’s live game subscription service, NBA League Pass, available in the air, offering passengers access to live and on-demand NBA games and content on their personal electronic devices during flights, at no extra cost.

JetBlue will be one of the first airlines to offer NBA League Pass on Viasat-equipped aircraft, with additional airlines expected to be announced over the coming months.

Viasat will enable access to the premium version of NBA League Pass – featuring every NBA game live and on-demand – on any route, except for flights within the U.S., Canada and China. International flights to and from these three countries will also have access to the service.

NBA senior vice president, Global Media Distribution and Business Operations, Matt Brabants, said: “We are thrilled to provide fans around the world with the unique opportunity to experience the excitement of the NBA on their personal devices while in-flight at 35,000 feet. By leveraging Viasat’s world-class satellite technology and global reach, we believe this partnership will transform the future of content consumption for airline passengers and allow us to engage millions of new and existing NBA fans in a whole new way.”

Viasat managing director, Media & Mobile Applications, Dave Elliot, added: “We’re focused on evolving the way passengers enjoy in-flight internet by offering differentiated, premium over-the-top content and streaming experiences. We continue to explore and announce new partnerships, like the NBA. The trend to market content – and in this case, league assets – directly to customers is powerful, and offers more opportunity to drive customer acquisition through new business models that haven’t been previously offered through packaged, linear TV viewing.”