LTA launches AI-powered match centre with Infosys

The LTA has launched an AI-powered match centre with Infosys. 

The match centre will allow fans to access live scores, draws, schedules, results, player profiles, match statistics, head‑to‑head comparisons, fan polls, and AI‑powered commentary for the organisation’s tennis tournaments, in one place. 

The commentary is created with Infosys’ proprietary AI models and agentic AI framework, and the company also provides personalisation that allows fans to follow favorite players and matches, surface relevant content, and more. 

There are also interactive polls and data-driven visualisations of player performance, playing styles, and match dynamics. 

The first tournament available on the match centre will be the Championships at The Queen’s Club, 6-21 June, where Infosys is also running a virtual reality tennis experience at the event. 

Chris Pollard, managing director, commercial & operations, LTA, said, “Our partnership with Infosys is focused on making deep investments in elevating fan engagement with tennis in a digital first world. Infosys brings proven expertise in delivering high impact, AI powered innovations across global tennis tournaments that engage audiences in new ways and deepen their understanding of the game.

“With our new match centre and immersive on-ground experiences among other innovations, we will offer our audience a world-class sporting experience, keeping alive the enduring appeal of our grass court season.”

Sumit Virmani, global chief marketing officer, Infosys, said, “The LTA grass court season is a defining chapter in the global tennis calendar, setting the stage for the journey to Wimbledon and drawing heightened attention from players and fans worldwide. Rooted in British heritage yet watched by a global audience, this season represents a unique opportunity to reimagine how fans engage with the sport.

“Our partnership with LTA focuses on going beyond technology to design experiences that are intelligent, personalized, and deeply engaging, making data intuitive, engagement more personal, and fandom more inclusive. This is how Infosys is shaping the next chapter of AI led digital experiences, at scale and with responsibility.”