US basketball league also agrees multi-year extension to partnership with company
The NBA has taken a stake in D2C subscription tech company Evergent.
The announcement comes alongside the basketball league signing a multi-year extension to its partnership with Evergent, which sees it use the business’ product for its D2C platform NBA League Pass. Evergent provides monetisation, churn management, and other subscription tools for the platform.
“Personalization is a key priority for the league and our investment in Evergent will enable us to deliver tailored options for NBA League Pass subscribers,” said David Lee, head of NBA Investments. “We’re excited to support the company’s growth and strengthen our collaboration.”
“The future of sports streaming is in crafting personalized fan experiences that deliver unique value and foster loyalty,” said Vijay Sajja, founder & CEO of Evergent Technologies. “We’ve seen the powerful impact of our platform on League Pass’s global growth and flexibility for subscribers, and we’re excited to continue innovating together to deliver even more sophisticated features that elevate fan experiences worldwide.”
“We look forward to continuing our partnership with the NBA and are optimistic that we will see continued collaboration on advancing subscription management capabilities, churn reduction strategies, and fan experience enhancements within NBA League Pass.”
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