Formula E to investigate immersive sound with Sennheiser

Formula E has chosen Sennheiser as its official sound provider.

During the multi-year partnership, the pair will work together on creating immersive experiences, for all devices, around the racing series, using Sennheiser’s Ambeo immersive audio tools. Ambeo’s technology captures three dimensional sound that can be used to create more immersive experiences. 

Sennheiser will also work on enhancing the experience at Formula E’s fan zones and VIP areas. 

Dan Cherowbrier, CTO, Formula E, said: “Innovation and technology are at the core of Formula E, and Sennheiser is the perfect partner to help us redefine the audio landscape of our championship. Their professional audio technologies and workflows, particularly the Ambeo immersive ecosystem, provide a uniquely dynamic setting to explore the future of sound in racing. This collaboration is a vital proof point in how we connect real-world audio innovation with practical application, bringing fans closer to the action through natural, three-dimensional sound.”

Andreas Sennheiser, CEO of the Sennheiser Group, said: “Formula E represents exactly the kind of environment where meaningful innovation happens. At Sennheiser, we are driven by the ambition to bring advanced audio technologies into real-world applications, and this collaboration gives us an exciting opportunity to rethink the role sound can play in electric racing.

“Great visuals deserve equally compelling sound, and we see real potential to define the sport’s unique acoustic character through dynamic in-car and trackside soundscapes. Ultimately, this partnership is about learning, exploring and helping to shape the future of how live sport is experienced.”