Former head of BT Sport has become a shareholder in the gamification business
Sport Buff has appointed former head of BT Sport Simon Green to its board.
Green’s arrival comes after the gamification and on-screen engagement business announced it had $2.5 million (£2.19m) of global investment in seed funding in the summer. Green has become a shareholder in the company.
Before leading BT Sport from its launch in 2012, Green also worked at Sky Sports, Setanta, Fox Sports, The Football Association and Box Nation. He left BT Sport earlier this year, after the broadcaster formed a joint venture with Warner Bros. Discovery.
Sport Buff founder and president Jont Whitehead said: “It’s powerful for us to add Simon’s experience to the SPORT BUFF Board and shareholding as we continue to grow at pace.
“Simon has huge knowledge of broadcast, production and partnerships and a proven record of building businesses and helping them to deliver. He’s well known and respected in sport, experienced in working with clubs, leagues and global properties and understands both broadcast and digital engagement.
“We now add those skills to give us the strong experience and expertise for the next stage of our development.”
Green added: “I am delighted to join the team at Sport Buff at a time when the business is gaining traction with sporting bodies and broadcasters.
“The search for editorially relevant and informative live digital engagement around sporting events is fast becoming a factor in how broadcasters connect with new audiences
“There’s far more to watching live sport now than sitting back and being a passive viewer and Sport Buff offers the opportunity for a longer and richer engagement of events in a way that will particularly appeal to younger fans.”
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