Fan engagement business will now be known as Join In Live
Sport Buff has named MIchael Flynn as its CEO, and changed its name to Join In Live.
The new Join In Live brand identity aims to reflect, “the company’s mission to deliver cutting-edge interactive technology that brings audiences closer to the action, whether they are watching on broadcast, OTT or in-venue screens.”
Meanwhile, Flynn replaces Benn Achilleas, who founded the company and continues as its largest shareholder. He has over 30 years’ experience in sport, media and data-led technology, working on the likes of the Carling Premiership & Carling Reading & Leeds Festivals as director of sponsorship at Bass and founding dataPOWA, an AI sports data business acquired by IXUP.
“We are thrilled to welcome Michael as CEO at this important moment for the company,” said Simon Green, chairman of Join In Live. “Sport Buff has developed a powerful interactive layer for live sport and entertainment. Michael’s background in sponsorship, data and AI gives him a deep understanding of what rights holders, broadcasters and sponsors need, and he is well placed to lead Join In Live into its next phase of growth.”
“I’m excited to join Join In Live and build on the foundations that Benn and the team have created,” said Flynn. “Audiences, particularly younger fans, expect to participate, not just watch. Our focus will be on making it easy for fans to ‘join in’ wherever they are viewing, while creating new value for our partners through attention, data and sponsorship.”
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