Companies partner up to create watermarking that tracks pirates who redistribute illegal streaming services.

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French Institute of Research & Technology b<>com and cybersecurity specialist Viaccess-Orca have agreed a long-term partnership to create watermarking that tracks pirates who redistribute illegal streaming services.

b<>com and Viaccess-Orca said they have joined together with the goal of developing a dynamic watermarking solution that makes it possible to directly identify the source of the piracy.

They said an innovative, flexible tracking algorithm solution enables the real-time digital marking of video streams regardless of what device is used on.

The development of streaming platforms has come with significant piracy threats for broadcasters. According to a beIN Sports survey, 3.5 million people in France use illegal streaming sites to watch soccer matches, costing €400 million in revenue.

“The arrival of Viaccess-Orca strengthens our strategy, and will enable us to define a broader ambition and provide cutting-edge technologies more quickly in a market that is changing at lightning speed,” said Bertrand Guilbaud, CEO of b<>com.

“The emergence of new forms of piracy such as live re-streaming of content on the Internet means that we need to provide suitable solutions to our clients,” added Paul Molinier, CEO of Viaccess-Orca.