Wimbledon rolls out AI-driven Match Chat feature

The All England Lawn Tennis Club and IBM have unveiled an AI-powered Match Chat feature for Wimbledon 2025.

This is an interactive AI assistant that can answer fans’ questions during live singles matches.

The previously rolled out ‘Likelihood to Win’ tool is also being enhanced, providing a projected win percentage that can change throughout each game.

Both functions leverage match data and generative AI on IBM Watsonx.

Match Chat is available on the Wimbledon App and on wimbledon.com.

Fans can engage with the assistant using either pre-written prompts or their own questions. Examples might include, Who has converted more break points in the match?, or Who is performing better in the match?. Immediate responses and match analysis - delivered by AI - are provided, offering insights and enriching the fans’ experience.

Match Chat is built with technologies on Watsonx Orchestrate including a collection of AI agents and large language models, such as IBM Granite, that are trained on the Wimbledon editorial style and the language of tennis.

The enhanced Likelihood to Win tool generates projections from a comprehensive, AI-powered analysis of player statistics, expert opinion and match momentum.

Usama Al-Qassab, marketing and commercial director at the All England Club, said: “We are committed to providing fans with the best possible Wimbledon experience, whether they interact with us through TV, radio, digitally or within the grounds. The innovations we have introduced in recent years, driven by generative AI, in conjunction with IBM, allow us to provide more exciting ways for our hundreds of millions of fans around the world to interact with The Championships. This year’s new features will encourage the Wimbledon audience to immerse themselves and engage with all the match action like never before.”

Jonathan Adashek, senior vice president of marketing and communications for IBM, added: “Solutions like Match Chat and Likelihood to Win show how AI on watsonx can deliver tennis fans the compelling real-time insight and match engagement they want around this historic tournament and its players. Our 35-year partnership with the All England Club is another example of how IBM helps clients unlock and achieve lasting value from their unique data using AI.”