It has added AI tech from Bending Spoons as part of a relaunch the promises a wide range of new features
Brightcove has incorporated proprietary AI technology from new owner Bending Spoons as part of a relaunch of its platform and services.
The company says it now has a dual focus on innovation and quality of experience that it will pursue in parallel to ensure the company continues to deliver meaningful improvements for all customers.
Its innovation efforts will introduce new features, including ultra-HD live streaming, a native recommendations engine, and a pilot for a native webinar and virtual event platform.
It will expand Brightcove’s AI-powered tools, including automated metadata generation, caption generation, translation and audio dubbing in multiple languages, intelligent video clipping and reformatting to optimise for social publishing, and smart content analysis for precise advertising targeting.
In terms of quality of experience, Brightcove will refine its platform to add functions such as vertical video support, animated thumbnails, and a comprehensive UX/UI revamp, to streamline workflows and enhance usability.
Brightcove will also implement AI features, like predictive buffering and adaptive bitrate optimisation, to help ensure smoother playback across devices and networks.
A key enabler of this transformation is Bending Spoons’ proprietary AI technology.
Luca Ferrari, CEO of Bending Spoons commented: “At Brightcove, our aim is to deliver a powerful and reliable platform that is deeply aligned with the needs of modern media and enterprise users. We’re enthusiastic to bring our new product strategy to life, combining customer insight with Bending Spoons’ AI expertise to build a long-term strategy hand-in-hand with our customers.”
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