As part of a three-year deal, EMG / Gravity Media will deliver live broadcast coverage of Pride in London across the UK and beyond
EMG / Gravity Media has become the broadcast partner for Pride in London, in a three-year deal with the organisation.
EMG / Gravity Media will deliver live broadcast coverage of Pride in London as well as associated events for audiences across the UK and beyond.
The company says the partnership reflects a shared commitment to making Pride in London more accessible than ever before — both for those attending in person and for those celebrating remotely.
As part of the agreement, EMG / Gravity Media will actively promote and support LGBTQ+ staff, freelancers and suppliers, towards a commitment to creating a diverse and inclusive working environment.
Jamie Hindhaugh, regional CEO of EMG / Gravity Media, said: “Pride in London is a landmark moment on the cultural calendar, and we’re honoured to play a role in bringing its message to the widest possible audience. This partnership is also a vital opportunity for us to stand up for inclusion and to celebrate the LGBTQ+ members of our community who help drive our industry forward.”
Christopher Joell-Deshields, CEO of Pride in London, added: “We’re thrilled to welcome EMG / Gravity Media as our official broadcast partner. Their expertise in delivering world-class content, combined with their proactive commitment to diversity and inclusion, makes them a perfect partner as we continue to grow and evolve Pride in London.”
The 2025 event will build on the coverage EMG / Gravity Media delivered in 2024, with live and on-demand content made widely available across digital platforms including YouTube, TikTok and Instagram.
James Poole, Pride project lead at EMG / Gravity Media, said: “We are absolutely delighted to announce this partnership with Pride in London and to work together to achieve the goal of making the event more accessible than ever. In 2024 working with our partners, we were able to introduce innovations like live subtitling for the first time, and we are looking forward to announcing details of this year’s coverage which is even more ambitious, very soon.”
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