Report says sales of broadcast-grade video cameras to corporate users tripled between 2019 and 2023
89% of companies are producing video content in-house, creating new opportunities for vendors of professional cameras and production tools, according to a report from Futuresource Consulting and Platform Communications.
Professional video production is now commonplace across retail, finance, healthcare, education, house of worship, and other non-media industry sectors. The report shows a surge in demand for professional-grade cameras, editing software and live production tools.
The report, Lights, Camera, Enterprise!, reveals that sales of broadcast-grade video cameras to corporate users tripled between 2019 and 2023, while large-sensor camcorder shipments have grown by 487% since 2019.
“The convergence of traditional broadcast and enterprise video is happening at a rapid pace,” said Alistair Johnston, head of consulting and advisory at Futuresource Consulting. “Whether they see their products and services as professional, ‘prosumer’, or pro AV, vendors need to grasp enterprise as a huge opportunity. It’s the growth engine for the next decade of professional video.”
“High quality video has become the norm for business, driven by lower equipment costs, digital fluency and the continued evolution of hybrid working,” adds David Lawrence, managing director at Platform Communications. “This is the moment for tech vendors to ensure they have a marketing and communications strategy that will properly engage new audiences and drive sales.”
The report notes that in the retail sector alone, 42% of enterprises will be producing their own external marketing videos by 2025, creating both short and long content for the web and social media platforms. Meanwhile, many leading retailers are operating their own advanced video production studios.
You can download a copy of the report here.
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