MAM and storage software provider Tedial has appointed David Abel to the role of sales director.

Prior to joining Tedial, Abel was director of sales and business development at AmberFin, where he set up reseller channels in Europe, Africa, the Middle East, Asia and the Americas.

Abel will work with the company’s current and pre-sales teams to develop sales across Europe and the rest of the world.

He said: “Tedial is exciting as it’s one of the most progressive companies in the market with an emphasis on delivering real business benefits to customers.

“I’m well positioned to successfully continue to  evolve and implement direct and sales channel strategies for the company.”