Following the success of a 4Creative promo in April (pictured), the Soho effects facility will maintain the colourful pop-art look that is familiar to T4 when putting together the opening title sequence, top and tail stings, transition stings, background menus and Aston straps for the July event.
Working with Done and Dusted, the team are also creating the opening titles and stings for two highlights shows, a late night spin off show for 4Music, and a series of ‘Postcard from T4 On the Beach' shorts.
Mill Studio producer Luke Colson said: “We are delighted that our work on the 30 second promo has lead to The Mill's involvement in producing all of the on-air branding for the entire event. The creative will be very much in keeping with the colourful pop-art look of the trail to ensure it retains a distinctly T4 vibe.”
T4 On the Beach takes place at Weston-super-Mare on 19 July and will feature live performances Calvin Harris, Alesha Dixon, Dizzee Rascal and The Saturdays.