YouTube’s connected TV app is to extend its reach into free-to-air TV homes after the video-sharing service signed a distribution deal with Freesat.
The YouTube app, which is currently available via a range of devices including games consoles, Samsung smart TVs and Virgin Media’s Tivo set-top boxes, will now also be distributed via Freesat’s connected service Freetime.
The free app will sit in the Freetime store along with other VoD services including BBC iPlayer and ITV Player.
The move comes as Freesat announces it added 55,000 households to its consumer base in the final three months of 2012, taking its total number of homes to 3m.
Freesat managing director Emma Scott said: “In just four years we have established ourselves as a real challenger and genuine alternative to pay-TV. In that time we’ve delivered choice and quality, subscription free.”
YouTube’s product marketing manager Peter Sherman added: “Our creator community is developing quality content that will delight and inspire viewers and we’re pleased to be able to bring it to people in new ways.”