“The programme was funny and educational”

Sex Pod

Crackit Productions for Five Star

Not many Broadcast Digital Award-winning shows have been built around advice such as ‘how to safely engage in fisting’, but our judges felt this post-watershed 5 Star show was both funny and educational.

The Crackit Productions’ format, in which people enter a studio, ask a question about sex and receive an answer, was conceived following an alarming survey that indicated that the majority of 14-24 year-olds get their sex education from online porn.

More than 100 contributors were fi lmed over a six-week period and a compliance lawyer was on speed-dial to check that any footage of sexual acts was editorially justifiable.

Critically, it pulled in viewers who were new to the channel - nearly 2 million, including repeats - a sizeable chunk of whom were women under 34, helping to change perceptions of the brand.

The judges felt it played an important role in helping to educate youngsters about a subject that TV all too often shies away from.

“The programme was funny and educational and tackled a very important subject in a way that was hugely relatable to its target audience,” said one.

Another said it brought humour and a fresh approach to some genuine public service programming.

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