New branding - including titles and on-screen graphics - for C4’s coverage of the horse racing festival

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Client Channel 4

Design Mode Vision

Brief To create new branding - including titles and on-screen graphics - that gives the racing coverage a “modern, 3D feel”.

How it was done A new colour palette of cyan and rust was introduced and original animations and layouts designed. Sound effects were added to enhance the movement and subtleties of the new brand. Traditional jockey
colours images were then re-styled using a suggestive colour approach making it easier for the viewer to spot their favourite horse.

Watch it From 16 March on C4