Snell Advanced Media (SAM) has recruited Phil Myers to lead its IP product range.

Myers joins SAM as IP product manager, which is a newly-created role at the Newbury-headquartered company.

He previously worked for Grass Valley, where he held the role of product specialist and was responsible for architecting digital media workflows and IP systems within the Europe, Middle East and Africa region. He has also worked for CVP and Sony.

SAM executive vice president and general manager live production and infrastructure Robert Szabo-Rowe said: “I’m delighted we have secured someone of Phil’s calibre to lead our IP product range and have no doubt that he will make a significant contribution in this area.”

Myers added: “I’ve witnessed first-hand the excitement that SAM has generated in the market and I am eager to bring my experience and background to help to further develop SAM’s compelling proposition in IP.

“This is an exciting time in the industry and in particular for SAM and I am looking forward to attending NAB in my new role.”