ITV has signed a deal with 3G mobile phone operator 3 to offer content from shows such as I'm a Celebrity'. The one-year deal will also give 3's 3.2 million customers access to live footage from Emmerdale, Coronation Street and other high-profile shows. Highlights and other specially produced clips will also be offered. The deal, the first of its kind struck by ITV, is being run out of ITV Consumer, the commercial arm headed by Jeff Henry.
ITV has signed a deal with 3G mobile phone operator 3 to offer content from shows such as I'm a Celebrity... The one-year deal will also give 3's 3.2 million customers access to live footage from Emmerdale, Coronation Street and other high-profile shows. Highlights and other specially produced clips will also be offered. The deal, the first of its kind struck by ITV, is being run out of ITV Consumer, the commercial arm headed by Jeff Henry.

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