Evolve the existing ‘Fiver’ identity package to fit the new channel name 5*
Client Channel 5
Design and animation Foreign Office
Brief Evolve the existing ‘Fiver’ identity package to fit the new channel name 5*.
How it was done The new logo, with its circular form and retro styling, becomes a trail of colours as it moves across the screen. A team of Cinema 4D artists were responsible for the 3D elements, while carefully selected HD stock footage was tracked in PF Track and all graphic elements combined within Adobe After Effects for final compositing.
Watch it From 7 March, 5*