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Half of all TV viewers use another device such as a tablet or mobile phone while watching TV, according to consumer research carried out by Futuresource Consulting.
The most popular reasons were to combat boredom with only 10% saying that it made them feel part of the show.
Some 2,600 respondents from the USA, UK, France and Germany took part.
Stirling Studios will be a 210,000 sq ft space within reach of Glasgow and Edinburgh
Studio devised with funding from Creative UK
Vibrant Television, talkSport and Two Circles execs discussed how podcast producers can monetise their content and ensure it pops with listeners
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