Aimimage has acquired the assets of camera hire and retail company Ice Film Equipment Ltd, which went into liquidation last month.

Seven of the eight staff employed by Ice - including former managing director Peter Bryant and Steve Saltwell, who worked in client liaison - have also been taken on by Aimimage, taking its staff to 23.

Ice Film staff will remain in its north London premises and the brand will be retained initially.

However, Aimimage commercial manager Atif Ghani said the companies are “likely to converge over the next two years”.

He added that given the companies' offices were just a mile apart, the deal was something of an “intuitive” decision.

Ghani suggested that Ice Film's previous financial difficulties had been caused by a reduced demand for film cameras.

“In my opinion Ice Film, which has a long history of providing film cameras, found that the market for 16mm was drying up and this caused it significant problems,” he said.

“But the company had also made moves into tapeless and so we see overlap with our client bases. High-quality film lenses have become very important for the high-definition digital capture market and Ice has a really good selection.”

The Camden Studios is also part of the Aimimage group.