Alias Hire has taken delivery of £75,000 worth of handheld camcorders and peripherals, including Canon XF305, Canon XF105, Canon C300 and Sony PMW-200 camcorders, as well as Go Pro Hero 3 action cameras and Canon 5D Mark III DSLRs.

The rental firm said it made the investment to “meet the evolving demands of the UK documentary market”.

Alias Hire managing director Mike Smith said: “The Canon XF105s are in demand because they are very effective in low light and good for day and night shoots.”