TWI interactive, the digital media and technology arm of Transworld International, has developed what could be the world's first all-in-one digital system for producing and delivering both new media and broadcast content, writes Will Strauss.
The new ICF Workgroup Edition a production-system-in-a-box allows producers to ingest, manage, edit and deliver news and other content for TV, interactive TV, mobile phone and broadband all from the same platform. Although other bespoke systems will output to all these different media, this is the first production system to come complete. Product manager Max Haot said: "Most people have been buying up different systems for all the different aspects but this all comes at once."
Mark Hughes, a senior producer at mobile/broadband content provider Mobix, which has already been using the system, said it not only changes workflow quite significantly because it is tapeless but it also speeds up the work: "Footage is available almost instantly. And because you are not dealing with paper logs and there is no sifting through rushes everything is much quicker."
He added the system reduces the amount of content that needs to be created. "From a producer's point of view I create one master file and this is automatically delivered to the various client profiles in their specified format."
The ICF Workgroup Edition uses Windows Media 9 for desktop proxy logging and pre-editing, while ingest and playout is done on the ICF video server. The solution also includes technologies from Hewlett Packard, Matrox Cirprico, Incite and Telestream. It will be commercially available for the first time - for around£350,000 - at next week's IBC exhibition in Amsterdam.
Other clients using the system include The Open Championship and Wimbledon, which tested the system earlier this year.