Assimilate has secured two Soho sales for its Scratch system and appointed a UK reseller.
Rathbone Place-based visual effects and DI boutique MFX London has purchased Scratch as its flagship VFX review, conform, grading and deliverables system after trialing it on Discovery Channel’s WW2 Remembered.
The company’s Brussels facility already owns two Scratch systems.
At the same time, Scratch has been selected as the primary grading and data workflow hub by 179, a new facility being set up in Wardour Street by former Midnight Transfer managing director Neil Harris.
MFX-London co-founder and head of post-production Clare Cheetham said: “Scratch’s DI grading and Red workflow capabilities have really blossomed, making it a serious alternative to the traditional, and more expensive, tools that people have been using.”
Meanwhile, Assimilate has hired Computer Warehouse’s CWPro as reseller partner for the UK.