Atom Pictures has produced the titles and in-show graphics for ITV's upcoming Simply the Best. The opening sequence features animated figures undertaking challenges similar to those featured in the show, which pits town versus town in a contest reminiscent of It's a Knockout. It was produced by Sally Blackburn and designed and directed by Bill Wilson. The animation was by Matt Morris, Paul Cousins and Phil Dobree at Jellyfish Pictures, using Softimage XSI. Simply the Best airs from Saturday 17 July on ITV1.
Atom Pictures has produced the titles and in-show graphics for ITV's upcoming Simply the Best. The opening sequence features animated figures undertaking challenges similar to those featured in the show, which pits town versus town in a contest reminiscent of It's a Knockout. It was produced by Sally Blackburn and designed and directed by Bill Wilson. The animation was by Matt Morris, Paul Cousins and Phil Dobree at Jellyfish Pictures, using Softimage XSI. Simply the Best airs from Saturday 17 July on ITV1.

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