Avid has made three appointments to its sales team.

Former Red Bee Media technical specialist Ben Davison has joined as pre-sales consultant, where he will be responsible for growing Avid’s Interplay Media Asset Management client base.

Davison was previously sales engineer at Anystream, where he designed and ran transcoding systems for IPTV and VoD networks.

Prior to that, he spent seven years at Root 6 as a systems engineer designing and installing Avid and Apple production systems.

Carl Perry has also joined the firm as a pre-sales consultant. Perry previously worked in a senior technical role in Siemens media consulting practice, where he specialised in media asset management solutions.

Eddie Farish, meanwhile, will take on the role of enterprise account manager and will be tasked with managing Avid’s UK broadcast and sports accounts.