Following the NAB announcement, users will now be able to simultaneously run both Avid and Final Cut Pro editing products on the same shared storage system.
Mark Overington, vice president of video product management at Avid, said, “We've really stepped up our game to give customers more choice when it comes to building out best-of-breed, fluid workflows that meet their specific business needs. Today's announcement is just one example of how Avid continues to make significant strides by extending the openness and interoperability of our applications and systems.”
Avid has completed application and performance testing on the Final Cut Pro/Unity MediaNetwork and ISIS configurations and is offering specific configuration guidelines and performance data on system reliability and stability.
The company also unveiled a new brand identity and logo and a new family of support programmes.