Avid has added three new people to its EMEA sales team as the company looks to embark on its ‘next stage of growth.’

UK and Ireland sales manager Daniel Pell and inside sales specialist Lizzie Johnston both join from Microsoft while UK and Ireland territory video account manager Alex Keane (pictured) moves across from Digidesign. 

All three will be based at the company’s EMEA headquarters at Pinewood Studios.

Pell will oversee the sale of Avid’s Enterprise technology including Interplay, ISIS and iNews and focus on building deeper relationships with key strategic accounts and creating partnerships with systems integrators and technology companies.

Paul Hennessy, vice president of sales EMEA for Avid, said: “Between them they bring a wealth of industry experience and sales knowledge which I’m sure will prove to be extremely valuable to our company as we embark on the next stage of growth.”