Creative agency BDA is adding to its technical armoury with new edit suites and storage infrastructure as it moves to a file-based HD production environment.

Reseller Tyrell CCT has designed a bespoke workflow for BDA’s Soho facility that will include two new Avid Media Composer Nitris DX systems and a 64-terabyte Avid Unity Isis shared-storage network.

The upgrade is being driven by demand for HD. Further investment in media management and other tapeless technologies is expected shortly.

BDA group managing director Honor Barratt said: “It feels good to be investing again. Tapeless, HD and 3D are pushing us into new areas, and we’re very excited about being able to deliver on all these as part of our growth process.”

An Anystream 2G Agility system from Grab Networks is also being added to automate encoding.

BDA currently possesses a total of eight Media Composer systems, three Pro Tools suites and eight design workstations.

The upgrade will provide access to various enhancements included in the latest version of Media Composer, including Avid Media Access.

Tyrell is supplying all kit and technical support. BDA (Bruce Dunlop and Associates) provides channel branding,
promos and other design and graphics services.

The company’s credits include ITV News.