Genesis Television’s Paul Beale has joined international services company Gearhouse Broadcast in the role of senior sales executive. 

Beale has more than 18 years experience in broadcast, events and AV including a spell as business development director at Metro Broadcast.

In his new role he will be tasked with finding new business in Rental and Post Production and helping the sales team to achieve its ambition of becoming the leader in ‘system solutions’ to the broadcast market

Beale said: “I was aware that Gearhouse Broadcast is one of the UK’s leading broadcast service company’s but what really attracted me to the opportunity was the quality of the people and the impressive way they approach business as total solution providers, not simple box shifters.”

Beale will be based at Gearhouse Broadcast’s UK headquarters in Watford. 

Gearhouse provided flypack OB facilities for ITV’s I’m a Celebrity… (pictured)