Other winners announced on Saturday 3 November ceremony at the Grosvenor House hotel included More4 picking up channel of the year, with newcomer of the year going to John Turner of Virgin Media TV.
The History Channel/Devilfish won best television campaign for a television channel for its work on Lives Less Ordinary. The lifetime achievement award was picked up by Martin Lambie-Nairn.
The best design award was presented posthumously to Tobin Goffe and Addiction picked up Best Sponsor’s Credits Award for its work on Maltesers. Promo of the year was presented to Red Bee Media/DFGW/BBC for its work on Elvis.
Other winners included Luke Pointon, a third year student from Ravensbourne College of Design and Communications’ Moving Image course, who won the Promax UK Sky Creative 2007 Student Award.
The awards were sponsored by Envy post production and followed the two-day annual Promax UK Conference titled Beyond The Box - A guide to the creative opportunities of the near future.
CTC Television Network won the Best Foreign Language Promo award sponsored by S4C for its Thirtysomethings mix, and Hasan & Partners/Channel 4 Finland picked up the Best Cross-Media Campaign award sponsored by Sky for their work on Ugly Betty.
A full list of winners and runners up for each category can be found at www.promax-uk.org.