Bluw has completed production on idents for Classic FM TV. The series of promos bring the channel's television and radio offerings closer by promoting the radio shows to the brand's TV audience. The idents attempt to mirror the channel's sense of calm by using filmic images and languid camera movements. The visuals were shot as stills and animation effects were achieved using After Effects. The idents were produced in-house at Bluw by the broadcast design team overseen by creative director Simon Pollard. The idents are on air now.
Bluw has completed production on idents for Classic FM TV. The series of promos bring the channel's television and radio offerings closer by promoting the radio shows to the brand's TV audience. The idents attempt to mirror the channel's sense of calm by using filmic images and languid camera movements. The visuals were shot as stills and animation effects were achieved using After Effects. The idents were produced in-house at Bluw by the broadcast design team overseen by creative director Simon Pollard. The idents are on air now.

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