‘The show launched on ITV1 in the UK in April 2022 to huge critical acclaim, an incredible response on social media and strong viewing figures’

The secret to the success of The 1% Club is its questions, which focus on logic rather than specialist or general knowledge. This gives the show a universal playalong appeal that spans ages, cultures, backgrounds and socioeconomic groups, because everyone has an equal opportunity to win.

Broadcast Awards gallery (44)

The show launched on ITV1 in the UK in April 2022 to huge critical acclaim, an incredible response on social media and strong viewing figures. With an average consolidated audience of 4.3 million (27% share), it was ITV’s biggest quiz show launch of 2022 in share terms, and its top quiz show of the past 10 years in terms of 16-34 share.

The show’s premiere drew an impressive overnight audience of 3.4 million, outperforming the Saturday primetime slot average by 28%.

The format has already been licensed to both public and commercial broadcasters in five territories, with three signing up even before the UK premiere.

The first international adaptation – in the Netherlands – launched in May with a 15% share, ranking number two in its slot for all but two of its episodes (when it competed with live sport).

The second international adaptation will launch in France on 24 September, with versions in Israel, Spain and Germany to follow.



Five Guys A Week
Fremantle for Label1

Since the first two seasons of this competitive dating format aired in the UK in 2020, versions have been produced in Sweden, France, Norway, French-speaking Canada, Finland, Denmark, Croatia, Italy and the US. 


Ridley Road
Studiocanal for Red Production

Company (a Studiocanal company) This four-part drama is now airing in 134 territories globally and has generated revenues of €4.5m (£3.96m) outside of the UK. The show’s timely discussions of fascism, racism and anti-Semitism ensured it has a huge appeal across a wide range of territories. 

The Man With a Penis on His Arm

The Man With A Penis On His Arm
BossaNova Media for BriteSpark Films

This film has generated £250,000 in revenue and is BossaNova’s third biggest seller of the past year, behind two long-running series. Its original TX on C4 was followed by bidding wars in Denmark and Norway, with deals in Canada, Italy, New Zealand, Australia and the Netherlands soon following. 


The Responder
Fremantle for Dancing Ledge Productions

Following a launch that attracted 7.5 million viewers across BBC One and iPlayer, this atmospheric drama about a crisis-stricken and morally compromised Liverpool police officer has been sold into an impressive 158 territories.  


The Tourist
All3Media International for Two Brothers Pictures, Stan, Australia, HBO Max, USA and ZDF

This six-part Australian-set thriller averaged 8.7 million viewers following its New Year’s Day 2022 primetime UK TX. With casting from across the globe, the show has broad international appeal and has sold into territories including Canada, Latin America, New Zealand, Spain, France, China and Japan.