Canadian giant seals production and distribution deal with John Morayniss-led firm

FIFTH SEASON, Wild Cards-1

Wild Cards

Canadian giant Bell Media has invested in John Morayniss’s Blink49 Studios and struck a production and distribution deal with the Canadian-US outfit. 

Bell joins Blink49’s other backer Fifth Season - with whom former Entertainment One TV chief Morayniss set up the label in 2021 - as a strategic and production partner.  

Financial details have not been disclosed but Bell said it aims to “further enhance Blink49’s capabilities as it grows its slate of scripted and unscripted content,” with the deal set to close in the autumn.  

John Morayniss Headshot 2022-1

John Morayniss

Blink49 Studios has built up an array of drama, reality and factual programming in its four years of operation, recently partnering with Bell on docuseries Queen of the Castle, dramas Don’t Even, Late Bloomer, Sight Unseen, The Trades and Yaga, and upcoming reality series Blue Collar.  

Other programming on the label’s slate includes CBC’s Wild Cards, international reality show Beast Games, and an untitled Amazon Prime Video docuseries exploring high-profile female chief execs

The deal was struck through Bell’s investment arm Bell Ventures, which supports Canadian entrepreneurship and aims to drive innovation and accelerate growth for its partners. 

“This investment is another significant step in our continued efforts to enhance the reach of Canadian creatives and deliver impactful storytelling that resonates at home and abroad,” said Sean Cohan, president, Bell Media.  

“John Morayniss and his team have a proven track record of bringing compelling content to the global market, and we look forward to deepening our collaboration with them.”  

Morayniss, Blink49’s chief exec, added that the deal ensured his company is “well positioned to significantly expand our slate across both scripted and unscripted content, strengthen our reach in Canada and internationally, and continue building meaningful partnerships that bring bold, creative visions to life.”