Tearrance Arvelle Chisholm’s show was pulled by AMC in 2023 as part of cost-cutting measures
Fox-owned streamer Tubi has picked up sci-fi comedy Demascus, two years after it was cancelled by AMC Networks, and bolstered its senior ranks with a pair of hires from Snap.
Demascus is a six-episode, half-hour series from playwright Tearrance Arvelle Chisholm that was produced by AMC Studios but pulled by the US company in January 2023 as part of a cost-cutting drive.
The show follows a Black man (played by Okieriete Onaodowan) who goes on a journey of self-discovery using an experimental reality-bending technology. Janet Hubert, Caleb Eberhardt, Shakira Ja’nai Paye and Martin Lawrence also star.
Demascus will become available as a Tubi original on the ad-supported streamer from 7 August.
Mark Johnson (Breaking Bad) exec produces via his Gran Via Productions banner, with the label’s Myki Bajaj also attached. Kirk A. Moore (American Crime) and Chisholm are co-showrunners.
Samuel Harowitz, senior vice-president of content acquisition and partnerships at Tubi, said the show “challenges conventions as much as it entertains.”
“At Tubi, we champion stories that surprise, provoke, delight and resonate deeply with engaged fandoms, and Demascus is exactly the kind of original storytelling we’re proud to spotlight,” he said.
Johnson added: “Through his titular character Demascus, Tearrance Chisholm asks one of life’s simplest questions: What does it take to be a good man? And he answers it with some of the most surprising and nuanced revelations one could expect.”
Benin Mtume from Tubi’s acquisition and partnerships team brokered the deal with AMC Networks’ Mark Dee-Shapland, senior vice-president of global content sales.
Tubi recruitment
In related news, Tubi has expanded its ad sales team by hiring former Snap execs Sharon Silverstein and Katelyn Kroneman.
Silverstein, who was vice president of North America sales at Snap, becomes senior vice president and head of US industry verticals for Tubi, based out of LA.
Kroneman, Snap’s former head of verticals, has also joined the company as vice president of finance and QSR verticals, based in Chicago.
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