FreshTracks launches industry-first Video Search to transform production music discovery

FreshTracks, the fast-growing production music platform used by editors, producers and creatives across TV channels like BBC, ITV and UKTV, has unveiled a groundbreaking Video Search feature — a major leap forward in the way media professionals can discover and select music for their creative projects, and the first feature of its kind in the production music industry.

Video Search is the latest addition to FreshTracks’ suite of advanced AI-powered music search tools — joining Smart Search, which uses natural language to find music, and Similarity Search, which finds tracks based on audio references — giving creatives multiple intuitive ways to find the perfect music, fast.

With Video Search, users can upload a clip and instantly receive a curated selection of music tracks that fit the scene — all without entering a single keyword into the search bar. Powered by advanced AI, the feature removes the guesswork and significantly reduces the time spent auditioning tracks. Additionally, Video Search is built with privacy in mind, processing only short snippets (never full uploads), which are immediately deleted after use.

“We hear so often from clients on how deadlines are getting shorter, and in the current climate, resources and staff are reducing. They need to search through ever-growing music catalogues but need to do it quickly with accuracy and creativity,” said Phil Stubbs, Director, Business Development at FreshTracks Music.

“Our new Video Search tool takes your actual footage, without compromising privacy, and finds music that matches its emotional and visual rhythm, giving you creative suggestions you may not have thought to search for. It’s like having a music consultant built into the platform.”

FreshTracks developed the feature in response to increasing demand from its user base for faster, more intuitive ways to explore a constantly growing music catalogue. The company’s in-house music experts collaborated closely with the product development team to ensure that the results are extremely accurate and relevant.

Key benefits of FreshTracks Video Search include:

• Scene-by-scene match: Find music for each scene in your video with the segment tool

• Faster creative flow: Skip the keywords — drop in your video and get instant matches

• Quick match test: See if music syncs well with your video with in-built video player

While FreshTracks continues to lead in AI innovation within the production music space, the company believes in the power of human-made music and is committed to building AI-assistive — not generative — tools that support creativity without replacing human artistry.

The feature is available now to all registered users on the FreshTracks platform. If you don’t yet have an account, you can create one for free via this link.