Average of 1.7 million was a 12.7% share of total audience
Chelsea’s 3-0 victory over Paris Saint-Germain in the Club World Cup final was watched by a peak audience of 2.4 million on 5.
The free-to-air broadcaster shared the rights to the tournament with DAZN, which also showed the fixture free-of-charge. It attracted an average audience of 1.7 million viewers on 5’s linear channel (12.7% share of the available audience) – with a further 459,000 watching live coverage on 5’s streaming service.
5 has revealed that the 23 matches it aired during the competition performed particularly well with 16-34 and ABC1 viewers. Top performing fixtures were Chelsea’s opening match against Los Angeles FC, which was watched by a peak linear audience of 1.6m; Paris Saint-Germain’s semi-final against Real Madrid, watched by a peak linear audience of 1.2m; Real Madrid v Al Hilal which peaked with 1.1m; Flemengo v Bayern Munich, peaking with 1.0m; and Manchester City v Wydad AC which peaked with 934k.
In total, 5’s linear coverage (on 5 and 5Action) reached over 14 million UK viewers.
Lee Sears, president of international advertising and brand studios at Paramount Global, said: “We’re thrilled that 2.4 million viewers watched Chelsea win the FIFA Club World Cup final on 5. The audience response to the whole tournament has been extremely positive, with viewing on both 5’s linear channel and our streaming service exceeding our expectations - especially as it’s brought a new and diverse audience to the channel. There’s a clear appetite for top-tier sport on free-to-air TV, and smart partnerships like this one with DAZN are helping us deliver something genuinely exciting for viewers and advertisers through live sport on 5.”
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