A raft of international broadcast and streaming agreements are in place, combining traditional TV partners with a creator co-streaming initiative
Games of the Future 2026 has secured a series of international broadcast rights deals to bring coverage of the event to a global audience.
The games sees players competing in real life and in the virtual world. It takes place in Astana, Kazakhstan from 29 July to 9 August and will be distributed across international broadcast partners, a global community streaming programme and Phygital+, the official streaming platform of the Games of the Future.
800 participants representing over 50 nationalities are taking part in the games, and 10,000 international visitors are expected to travel to Astana for the event.
The 2025 edition generated more than 450 million broadcast views worldwide.
Confirmed broadcast and streaming partners for the Games of the Future include BIGG TV (France and worldwide), ESR TV (USA and worldwide), Unbeaten (Australia), Play TV (Brazil), Fox Sports Mexico, StarTimes (Africa), alongside a domestic distribution network in Kazakhstan through QazSport, Q Sport, Sport Plus Qazaqstan, Freedom Media, Kinopoisk, Bee TV and TV Plus. Additional international and regional broadcast agreements are yet to be announced.
There is also a Games of the Future Community Streaming Program, with more than 50 creators already confirmed to co-stream the event to their own audiences around the world.
This is a free-to-join initiative providing approved creators with official broadcast access, ready-made content, branding assets and ongoing support, helping expand the reach of phygital (physical and digital) sport across multiple languages and digital communities.
Every competition session will also be available globally on Phygital+, Phygital International’s streaming platform, offering live coverage alongside a video-on-demand library.
Selected disciplines will also be streamed through the Games of the Future YouTube and Twitch channels.
“The Games of the Future has always been about bringing together communities through sport, technology and entertainment,” said Dan Merkley, CEO at Phygital International. “Our global distribution strategy reflects that same philosophy. This broadcast and streaming line-up underscores both the growing international demand for phygital sport and the evolution of sports media consumption. By combining traditional broadcasters, creator-led distribution and our own direct-to-consumer platform, we’re ensuring the Games of the Future reach audiences through the channels they trust most.”
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