Tennis and surfing among those to interest streamer
Netflix has reportedly been making bids for various sports rights.
According to the Wall Street Journal, the streaming giant made bids for ATP and WTA Tours the UK, as well as the ATP in several European markets, but dropped out. Prime Video currently holds the rights to the ATP and WTA Tours in the UK, but it is thought it won’t renew this deal when it ends in 2023.
Netflix was also reportedly in talks over the World Surf League late last year, with the idea that the streamer could avoid the costs of top tier rights while also boosting lower tier sports up by the popularity of its platform. Most major rights, such as the Premier League, Champions League, and Olympics have been tied down for the near future.
Other streaming platforms have already made moves in sport, notably Prime Video with the Champions League and Premier League, and Apple TV with the global rights to MLS. Netflix hosts a number of sports documentaries, including popular F1 series Drive To Survive, but as yet hasn’t moved into live sport.