CEO Richard Masters revealed the league will work with local media partner StarHub

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The Premier League is set to launch its first direct-to-consumer streaming service, in Singapore, called Premier League+. 

The platform, which is being created in partnership with its local media partner, StarHub - which had a six-year rights deal it originally signed in 2022. Premier League CEO Richard Masters has previously revealed that some of its broadcast deals included an option to launch a D2C platform. 

Masters revealed the new platform when speaking at the Financial Times Business of Football Summit, “From next season onwards, Premier League + – rather than Premflix – is going to happen,” he said. “So, for the first time, the Premier League is going to have its own customers, it’s going to have to deal with promotion, pricing, churn, distribution, all of those things.

“We’re looking to build a business, but we’re also looking to learn to see how that might be replicable around the world.”

Masters confirmed that Premier League+ will show all 380 games from the competition, as well as shoulder content. There was no information on pricing or if the shoulder content will be any different to what it already provides to broadcasters through its production arm. 

The Premier League announced that it will take its production fully in-house earlier this year, having previously run it in a joint venture with IMG, and Masters has said that this move will allow it greater flexibility to launch D2C services. He said at Leaders Week 2025, “We’ve been with IMG, who did a fantastic job for us at Stockley for 20 years, [and] Premier League Studios is opening up at Olympia next summer, so we’re putting ourselves in the content supply chain, principally to serve our international broadcast partners, and so that we have a stronger control over content, addressing the audiences, but it also gives us the optionality going forward [to launch an OTT platform].”

The in-house Premier League Studios division will launch at its Olympia London base in time for next season, which is also when Premier League+ will become available to Singaporean fans.