The graphics will evolve over time and include never-before-seen features and insights, says Prime Video.
Prime Video is rolling out an alternate feed for its coverage of the UEFA Champions League to trial broadcast innovations to enhance fan engagement.
It is adding an optional layer of advanced statistics, insights and graphics in real-time. This will evolve throughout the season and into the future through fan feedback and new AI-powered innovations.
Prime Video promises “never-before-seen features and insights,” bringing insights used by football clubs, scouting departments and online data platforms to broadcast for the first time.
The insights will include:
Tactical Map: Fans can watch the game as the coaching staff do and see all 22 player positions in real-time. Observe how a team is structured in rest-defence to prevent the counter-attack, track how a winger is pressuring the fullback by staying high and wide out of possession and more
Momentum: A Momentum bar below the Tactical Map will indicate live momentum, which uses an AI model to calculate the probability that either team will score in the next 10 seconds. This model includes metrics such as possession, player positioning and chances created to provide the cumulative threat a team has posed in the last five minutes
Physical Insights: Even at the elite level, winning and losing is defined by physical actions. Fans can now track and compare the physical output of the world’s greatest players in realtime with insights such as jump height, running speed, shot speed, pass distances and more
Advanced Analytics: Go deeper and see the hidden game of football. Cutting-edge metrics traditionally used by football clubs and data-obsessives are now available within the broadcast, including expected goals (xG), shot quality (xGOT), expected pass (xPass) expected save (xSave) and more
Passing Options: Prime Vision uses a player’s positioning, direction and viewing angle to highlight the three most likely passing options, allowing fans to look ahead and track where the ball could go before the pass has been made.
Player ID: A nametag overlay for the player in possession, especially useful in European competition with unfamiliar teams and squads.
“Prime Vision combines the best of Amazon’s world class production and technology experience to raise the bar for football fans and offer something meaningfully different,” said Alex Green, managing director, Prime Video Sport, International. “European football is unique, and we are going to take the time to listen to fans and add functionality in the years to come, alongside the learnings we have with Prime Vision from other sports. Prime Vision allows us to experiment and test an all-new broadcast whilst preserving the main broadcast experience that is enjoyed by millions of households on Prime Video.”
Also launching for the new season is the integration of Dynamic Standings into the main broadcast experience, allowing fans to see the live impact on the league table across all Champions League fixtures as the action unfolds.
Fans will be able to select the Prime Vision alternate feed from both the match detail page and in-game using their remote control.
Similarly, fans can use their remote to select “Live Standings” from the in-game menu, with clear markers for automatic qualification, the play-off positions and those teams facing elimination from the competition.
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