Matches from Spain’s LaLiga and Italy’s SerieA to be available on streaming platform STV Player
STV has partnered with Eleven Sports to make 14 live LaLiga and Serie A fixtures free-to-air this weekend on the STV Player.
The fixtures include Atletico Madrid vs Barcelona and Lazio vs AC Milan.
Beyond this weekend, Eleven Sports will also make available two matches from LaLiga and Serie A to the STV Player every match week.
STV and and Eleven Sports said the partnership supports the digital growth strategy of both companies and aims to broaden the range of content available on STV Player.
It also follows the recent announcement that STV will act as exclusive digital sales agent for Eleven Sports across all digital platforms and sponsorship as they seek to grow their premium sports business in the UK and Ireland.
Eleven Sports UK commercial director Richard Young said: “Following our free-to-air partnership with Facebook, our inventive methods of distribution ensure we continue to reach fans everywhere while strengthening Eleven Sports’ position as a pioneer in the contemporary sports media landscape.”
STV managing director of digital Richard Williams said: “This partnership reinforces our commitment to be Scotland’s number one entertainment destination by offering a wider range of premium content to new audiences on the STV Player.”