Nielsen Sports data reveals an uplift in Premier League viewing figures across the US, with a 30% rise when including Spanish-language channels

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There’s been a significant surge in American interest and viewership for the Premier League following the 2026 FIFA World Cup, according to research from Nielsen Sports.

Premier League viewership among fans aged 18–34 is up 20% so far this season in the United States, and, when including Spanish channels, Premier League viewership increase this season in the States stands at 30%. 

Premier League viewership across NBC and USA Network is up 3% with the average game already drawing over half a million viewers. Viewership specifically on USA Network has risen by 8%.

Tottenham Hotspur emerge as a major broadcast draw in the US, featuring in three of the top six most-watched matches so far this season, all airing in the Saturday 12:30 PM ET window on NBC. The clash between Tottenham and Newcastle United secured the highest audience of the season to date, drawing 1.01 million viewers, followed closely by Brentford vs. Tottenham (#2) and Tottenham vs. Everton (#6).

The findings align with Nielsen Fan Insights (NFI) data tracking the aftermath of the 2026 FIFA World Cup in the United States. Interest in the World Cup peaked at 87 million fans—representing 37% of the total US general population—marking a 38% increase since January 2026.

This surge has elevated interest across all domestic and international football properties between January and July 2026, including overall interest in football (+34%), the Premier League (+20%), and Major League Soccer (+23%).

Jon Stainer, global GM at Nielsen Sports, said: “The World Cup served as a powerful catalyst, expanding the Premier League’s footprint across a far broader demographic in the US. Our data shows that fandom is not only reaching record highs, but it is also expanding rapidly among younger, diverse audiences and carrying over into major domestic and international leagues. As Premier League viewership continues to climb on NBC and USA Network, Premier League clubs are presented with an unprecedented opportunity to deepen fan engagement, build lasting loyalties, and capitalise on the rapid momentum of soccer across North America.”

All data is provided from Nielsen Sports’ ‘Nielsen Fan Insights’ (NFI), Nielsen Sports’ market intelligence platform, ‘Sponsorglobe’, and Nielsen Sports’ QI Media Valuations.