UK-based Chellomedia has announced that it is to rebrand its Digital Media Centre this week as it aligns the business with its parent company.

The Amsterdam-based digital media facility - which will now be known as Chello DMC - specialises in multilingual and multiplatform broadcasting.

It currently transmits more than 60 channels across continental Europe, the UK, the Middle East, Asia and South Africa, including National Geographic Television, E! Entertainment and the History Channel.