All Comment articles – Page 11
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CommentHow we marketed The Hundred
Contented executive creative director Paul Reid reveals the thought process behind the cricket competition
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CommentDrama co-pros feel the pinch, leaving projects in limbo
Even the best-funded genre is under pressure as market conditions prompt a rethink
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CommentHow can brands approach the summer of sport?
Paul Briggs, SVP Europe at Silverpush, looks at possible strategies for brands over a busy summer
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CommentA painful reshaping of the indie sector
‘A leaner British indie community may emerge in the coming years, one that is more robust for having ridden out such challenging conditions’
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CommentDerek Drennan: Is unscripted the forgotten child?
Last week’s budget had great news for HETV, but other areas of the industry are feeling a little neglected
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CommentThe ethics of collaborating with documentary ‘story holders’
Genuinely working with contributors, rather than just filming them, is a powerful tool, writes Anna Keel
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CommentDirectors UK chief: ‘It’s hard to see how directors can sustain a career’
Andy Harrower warns a steady stream of programmes cuts means the industry is haemorrhaging talent
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CommentHow athletes can bring authenticity to content
Jon Dyson, head of sport at Formidable, explains the value of authenticity
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CommentExploring the growing appeal of Asia
Documentary agent Moray Coulter shares his experiences of a trip to Asia TV Forum
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CommentSarudzayi Marufu: Producers must embrace private equity lifeline
It might not be a silver bullet, but it’s vital that the industry finds a way to diversify its funding
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CommentHannah Cheers: Reducing Hollyoaks hours will allow us to do our stories justice
The Hollyoaks executive producer explains why dropping from five eps a week to three will help the show better serve its audience
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CommentKerene Barefield: It’s time for a new way of doing business
As the freelancer crisis continues, the industry needs to create new ways to keep the door open for those who are struggling
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CommentRoy Ackerman: Development should be a joy not a costly barrier to creativity
The demands being placed on producers before a project is even greenlit are creating unnecessary hurdles
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CommentCapital gains: The UK welcomes the world
The London TV Screenings has cemented its place in the industry’s calendar
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CommentIs the motorsport docuseries market overcrowded?
Simon Hinchliffe, Prism Sport and Entertainment head of motorsport, looks at whether the cluttered landscape of behind-the-scenes motorsport series is it makes it hard for new entrants to succeed
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CommentWhat traditional broadcasters can take from Netflix’s sport strategy
Luke Boyle, chief growth officer at UIC Digital, gives his recommendations to the likes of the BBC & ITV
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CommentBronagh Monahan: YouTube isn’t a threat - it’s an untapped resource
The video platform offers a pipeline for talent who can really shine on linear
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CommentTake a deep breath and keep the faith through tough times
The short-term outlook may still be gloomy, but viewers haven’t lost their appetite for quality TV
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CommentWhy broadcasters need to get off the sidelines to grow women’s sport
Anna Reynolds, consultant and Yonder Consulting, believes broadcasters could miss the opportunity available with women’s sport
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CommentWhy I believe the entertainment industry mustn’t fear AI
Tim Levy, CEO of digital twin creator Twyn, gives his pitch as to why the media industry should embrace AI


















