Comment – Page 6
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ITV's battle for advertisers - and male viewers
Will big dramas, rugby and Bear Grylls help turn the tide for ITV, asks Stephen Arnell
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Equal opportunities are worth fighting for
Gender balance wasn’t explicitly the plan for The Agenda, but it has helped to define the show, says Natasha Shallice
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Can newbie ITV Be match the staying power of ITV3?
Tonight’s channel launch can help boost network’s Freeview offering, says Stephen Arnell
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Trainees: a risk worth taking
We started The Garden’s trainee scheme out of desperation - but now can’t imagine life without it
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The uphill battle of targeting male viewers
The loss of more than 100 hours of football represents an immense problem for ITV
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Bright ideas needed for Bloke TV
ITV’s call to action is a chance to revisit a major TV challenge
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Set voters free - or pay the consequences
Paid voting should be killed off in favour of free interaction, says Tom McDonnell.
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Why ITV has got it wrong over AFP
Brand partnerships are a two-way street - and can be richly rewarding, says UKTV’s Sally Quick
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Twitter Amplify: what's in it for broadcasters?
As ITV signs up for the social media service, Grabyo chief exec Gareth Capon, explains how it works
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ITV digs for US gold with DiGa deal
ITV is doubling down its bet that the US holds the key to its success following its deal with DiGA.
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Gary Janetti on how ITV turned Vicious
Lisa Campbell talks to producer Gary Reich and writer Gary Janetti about new ITV sitcom Vicious.
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You the Jury: The Job Lot
Two industry reviewers give their take on ITV workplace comedy The Job Lot.
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DEBATE: What do you make of ITV’s major rebrand?
Tell us what you think of the broadcaster’s first significant overhaul since 2006
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DEBATE: Which shows should CITV revive?
Danger Mouse and Count Duckula led an Old Skool weekend - are they due a return?
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Jeremy Piven on setting up shop in the UK
The star of Mr Selfridge on the differences between UK and US drama.
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DEBATE: Tell us your thoughts on ITV1's latest format Splash!
Bellyflop or perfect 10? Click through to comment now
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MediaCityUK holds promise but must deliver the goods
Bectu is championing the interests of new and existing Salford staff, says Sharon Elliott
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Is ITV reverting to digital type?
Innovation on back burner as VoD distribution takes precedence
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Who will have the last laugh?
ITV sends out ‘volume’ message at forum as Sky comes knocking.
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What ITV's tax battle means for television
ITV is poised to lose a second court appeal in a long-running legal battle with HMRC to avoid paying more tax for hiring high-profile actors, but the result could also place a financial burden on production companies, says Liz Brion.