Post house: Envy
Client: C4 Creative Services and Emap
Brief: To create idents, stings, bumpers, endboards and start and end-of-parts animations for this new Channel 4 music strand.
How it was done: Channel 4 designers, including Oscar Gonzalez, worked with Envy's Marcus Dryden to create the ident's design and look. The 3D elements were integrated into a stylised 2D world, using Autodesk Smoke. Envy's Rich Martin designed bespoke soundscapes to accompany the individual visual elements.
Watch it: Next week on C4.