A film for the Olympics and Para Olympics depicting Britain as multicultural, urban, humorous and “punching above its weight”.

Design Company: Skaramoosh

Client: LOCOG

How it was done: Skaramoosh produced a storyboard showing a character called “the artist” travelling past various London landmarks. Another key theme was a London bus. The films combine live action and 3D animation and were created in After Effects.

Watch it: Handover ceremonies on 24 and 31 August.