Design company: Manvsmachine
Client: Eyeworks for Channel 4
Brief: To maintain an element of consistency while creating a voice to complement the presenters' style and the light content of T4.
How it was done: The 20 idents use T4 branded everyday objects - such as garlic sauce from a half-eaten kebab - to set a scene inhabited by model people. The idents were shot on film with motion control using a “snorkel lens”. The music shows and links were recorded at the Hospital in Covent Garden.
Watch it: Saturdays 8.15am to 2pm and Sundays 8.45am to 5pm on Channel 4