Deluxe has acquired Mediapeers, which operates a web-based B2B marketplace for audio-visual content and boasts a client list including FremantleMedia, Lionsgate and MGM.
Deluxe will integrate the platform into its end-to-end digital supply chain system, DL3.
Mediapeers features include search tools and customisable front-ends for each content owner.The company was launched in 2007 and is based in Berlin.
Rob Seidel, executive vice president and general manager of Deluxe Media, a Burbank-based unit of Deluxe Entertainment Services Group, said it would now be integrated into Deluxe’s array of media services.
DL3’s capabilities include the creation and management of supply chain assets including closed captions, subtitles, foreign audio tracks, portal and broadcaster deliveries, Blu-ray and DVD product.
Moritz Viehweger, co-founder and managing director of Mediapeers said: “Deluxe is clearly the technology leader in the industry with an incredible network, trusted brand and great team. We could not have hoped for a better home.”